Home grown labels are something I’ve always enjoyed featuring and watching many of them grow over the last five years of the blog has been great. Hopefully another brand set to make an impact is Double A•Side. The label caters for both sexes, producing a range that’s clean, crisp and perfectly (minimally) detailed.
The brand is said to be heavily influenced by the Brutalist architecture that dominates London’s South Bank and much of the social housing across the city. As such, the collection is all about clean lines, subtle paneling and a neutral colour palette, which are all brought together to great effect.
The entire range is manufactured in the capital, in very limited quantities by genuinely skilled machinists. The Men’s pieces are casual but refined – jersey sweatshirts, T-shirts and sweatpants are all constructed from Japanese loopwheeled cotton, produced on vintage machines. The only non-jersey piece so far is a lovely navy blue, asymmetric-fronted bomber jacket.
The range is still in it’s infancy but already shows great promise. For London based readers, you can find the collection at East London’s Number Six. For more information on the label, or to buy from their online shop, go to the website here: Double A•Side.