Jean Machine Autumn/Winter 2013 collection
Whilst looking around the showrooms at London Collections: Men last month I was introduced to a denim brand I hadn’t heard of before, Jean Machine. Originally a denim store on the King’s Road back in the 1970s, the label was relaunched two years ago, by the daughter of the original shop’s founder and is quietly establishing itself as a great, British based denim company.
This is the label’s fourth collection, entitled ‘Silence’, and as with previous ranges features four main washes – raw, rinse, aged and black. These are made up of a blue denim with bleached cloud effect (called Strike), a contrast black/grey wash as a result of spraying white denim black with light washed out effects (Capture) and a subtle mottled wash pattern over-dyed and washed out (Balance).
These work over three main fits – JM1 (slim), JM2 (straight) and JM3 (relaxed) which form the core of the range. It’s worth noting that the name Jean Machine belies the fact that there’s more to the label than just denim, yes it’s their core product but the wider range also includes shirts, chunky knitted crew neck jumpers and pieces of outerwear, not to mention small accessories like hats and socks.
For more information on the brand, to find your nearest stockist, or to buy via their online shop, go to the website here: Jean Machine.