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Ideology Boutique Spring/Summer 2013 lookbook

June 20, 2013

Here’s the latest lookbook from the guys at Sheffield’s Ideology Boutique, which amply showcases their Spring/Summer 2013 ranges for both Men and Women  – yes I’m featuring girls on the blog, it’s a first, and I’ll probably have the wife asking me to try and blag her free stuff before I know it.













Anyway, I digress. This latest shoot is by India Hobson, and has a botanical feel with plenty of foliage providing the visual backdrop and props. And that’s all that’s needed to frame a selection of clothing from brands such as A.P.C, Our Legacy, MHL by Margaret Howell, Superga, Dr Martens, Ally Capellino and YMC.

The jewellery featured comes courtesy of  Lui and also The Peregrine Studio, and the sunglasses are by eye respect. It’s casual clothing at its best – simple and laid-back, meaning its good regardless of our fickle weather. For more information on the shop and to see the full range of labels stocked (and it’s got a cracking sale on at the moment so what are you waiting for?), go to the website here: Ideology Boutique.

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