Ideology Boutique – Autumn/Winter 2012 lookbook
Ideology Boutique is a Sheffield based shop, that’s been catering to the discerning Men of the city since late 2008. Their aim is to simply offer the best in contemporary Menswear without forgetting the importance of the modest and understated. Below are some images from their latest self-made lookbook which highlight this ethos perfectly.
With an extensive brand list that includes the likes of APC, Ally Capellino, Common Projects, Han Kjøbenhavn, Oak Street Bootmakers, MHL by Margaret Howel, General Knot & Co, Our Legacy, Veja, Mamnick, William Fox & Sons and YMC, the shop stocks a wide variety of products, supplying everything you’d need.
Many of these are highlighted in the above shoot, which itself uses the shop’s customers and friends to model. This in turn gives the whole thing a natural feel and is a true representation of their customer base – with builders, bar managers, graphic designers, teachers and artists all featured.
It was shot by local photographer India Hobson (find her website here) around the redevelopment of park hill flats in Sheffield by Urban splash. For more information on the shop and to take a look at their full range of products, go to the website here: Ideology Boutique.