C’H’C’M x Individualized – made-to-measure
New York retailer C’H’C’M recently played host to an intimate made-to-measure shirt event, in collaboration with the USA’s largest custom shirt manufacturer, Individualized. Based in New Jersey, the company boasts over 50 years of shirt-making experience and is considered amongst the world’s most talented and dedicated manufacturers.
The brand enjoy a cult status throughout Japan and recent seasons have seen them becoming ever more popular in the West, with C’H’C’M amongst other retailers championing the label. Over the two-day event, Individualized’s Jim Heiser was on hand to share his expertise and those who attended had the opportunity to be measured by Jim and delve into his traveling library of cloth samples.
During the event attendees could purchase a custom shirt, with the process costing under $200 and taking around five weeks for delivery. What they’ll receive is a shirt of the highest quality, made to their exact specifications. The event was such a success that C’H’C’M owner Sweetu Patel is going to offer this custom service as standard within the store, for all you lucky New York dwellers out there.
The custom service will begin to be offered in a few short months after the shop staff have received the appropriate training from Individualized and I’m sure the service will no doubt prove itself popular. For more information on the shop, go to the website here: C’H’C’M.