Adidas Originals Archive – Team GB collection
It’s now only six months to go until the London grinds to a halt for the 2012 Olympic Games. To celebrate this (well not the grinding to a halt bit I don’t think) adidas Originals recently launched an archive collection with more than a little Olympic flavour to it. Directly inspired by the kit worn at the Los Angeles 1984 Olympic Games (which was the first time adidas had sponsored the UK’s team), the Team GB collection is a celebration of this 28 year old partnership.
So taken with the collection were the lads from The Daily Street that they decided to get a load of it and do their own photo shoot with it. In their own words they explain: “with such a strong back story to the collection, it was clear what we had to do; put it on a model, take it out to the 2012 Olympic site in Stratford and get our good friend and analogue photography fanatic Dan Douglass to shoot it on an 80’s 35mm camera”.
The results are shown above and I think it’s all looks great. The pictures were taken with an old 35mm SLR camera and film that produced the aged aesthetic and it certainly adds a lovely feel to everything. The shoot had a simple purpose, to juxtapose the strong 80’s aesthetic that runs through the collection against the modern location of this year’s Olympics, but in a personal style that following a single man as he explores the area around the Olympic site.
There’s some great pieces in the collection all in a simple palette of red, white and blue. From the original tracksuits, T-shirts and wind cheaters to a range of reissue trainers in the form of Handball Five Plugs and Gazelle Indoors (which they’ve actually done a decent job of), there’s plenty here and even though it’s meant to be retro it all feels rather contemporary – well done to the lads for a great shoot.
For more information on the brand and the collection, go to the website here: adidas Originals.