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Tender Spring/Summer 2012 collection

December 20, 2011

Here’s a better look at the Spring/Summer 2012 collection from denim label Tender. I featured a preview of this back in September (find that here) and now William’s been kind enough to send over some proper preview images of the collection which show the garments off properly. And for anyone wondering what William looks like, that’s him modeling his own clothing.

The most striking thing about the collection are the stripes which feature on jackets, shirts and trousers. The material used is actually striped mattress cloth, with a pattern that’s almost like an English Hickory stripe. It’s eye catching and also typical of William’s work – thinking about ways in which to use different materials to create great results.

It’s not all about stripes though, as I said in my previous post there’s a new purple dye that runs through the T-shirts, jackets and jeans for this season (which looks especially good over dyed onto denim) and the original Woad dye has been refined for this season too, giving a deeper blue than before.

I love the way in which each season has it’s own ‘signature colour’ if you will, and it’s fascinating to see the way a pair of jeans change due to the over-dyeing process as it doesn’t simple make them a solid colour. Instead it mixes with the original indigo creating a subtle shift in tone that itself changes in different lights but makes for some stunning denim.

Also new is the jacket in the eighth image which I absolutely love, it’s unlined cotton, Woad dyed and also features real horn buttons with the Tender ‘face’ carved into them. An excellent piece and one that’s worth hunting down when the collection goes on sale.

Last but not least, William’s also been busy creating a pair of boots for the new season too. They’re a six eyelet high(ish) boot and because they’re made from natural leather, they’ll darken naturally with age developing their own patina with each wear. The ones I’ve tried on were sturdy but very comfortable and beautifully made.

Another excellent collection from this gem of a label. I can’t wait to see what Autumn/Winter 2012 holds. For more information on the brand or to find your nearest stockist, go to the website here: Tender Co.

5 Comments leave one →
  1. December 21, 2011 4:48 am

    It is very interesting how he has over dyed a purple onto the jeans. I would never think to do that but it creates a very cool effect.

  2. December 21, 2011 12:26 pm

    Fair play to Tender for not using a Biafran bits o’ kid with a smack addiction as a model. But instead used Rory Mcgrath’s lad.

  3. December 22, 2011 11:33 am

    Aye – nice to see what the clothes look like on a ‘normal’ shaped chap, and that jacket is indeed the shit.

  4. Smartypants123 permalink
    December 22, 2011 4:15 pm

    I love this stuff & this William bloke clearly knows what he’s doing. I’ll be buying a pair of their jeans next year.

  5. January 6, 2012 1:22 pm

    mmmm not sure about the photoshoot. But LOVE the product.

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