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Hegarty on advertising

December 15, 2011

Although I somehow manage to post of here nearly everyday it’s not what I do for a living, for my sins I actually work as an art director in an advertising agency. One of my influence during my career has been John Hegarty, one of the founding members of, and the worldwide creative director for the advertising agency that carries his name – Bartle Bogle Hegarty.

He’s a creative with an astonishingly good portfolio and a man with an acute understanding of what makes good creative work which is why when he talks, it’s worth listening. This video is from his talk earlier this year at the London College of Communication and a must watch for anyone who works in this industry.

For a look at some of the great work this advertising agency does, go to the website here: Bartle Bogle Hegarty.

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