115 Portobello Road
Late last week I took a trip down to Portobello Road to check out 115, the latest shop from Ben Sherman. Minimally branded and with a small shop front, the store feels very different to their much larger retail environments and it’s one that suits what the brand have been moving towards with their Modern Classics and Plectrum ranges.
Housed in what was a former antiques shop there’s minimal branding throughout, with all hangers and bags carry the branding ‘115 Portobello Road’ only. The shop also retains it’s original fascia to make sure the everything is as sympathetic to its surrounding area as possible.
With raw floorboards and concrete flooring, plus rough cut wooden panelling on the walls, the space has a raw and minimal feel and it’s one that provides a great backdrop with which to leisurely view the two ranges stocked. It’s also worth pointing out that this is also the only Ben Sherman store selling the Modern Classics line, which it has in its entirety.
Set over an area that at first glance seems small, the shop opens out in front of you towards the rear – it’s a well set out environment to shop in with plenty of stock, including everything from bags and shoes through to shirts, knits and outerwear, plus other items like magazines (The Rig Out, Jocks & Nerds, Green Soccer Journal and Mensfile were all spotted).
Put all of the above together with great staff and you’ve got a pleasant shopping experience from a brand that’s been making some lovely items recently. For more information on the brands and to view the current collections go here: Plectrum and here: Modern Classics.