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Sane communications Autumn/Winter 2011 lookbook

September 1, 2011

I commented a while back about the fact more and more shops doing their own lookbook highlighting the stock they carry, well now the boys and girls at PR company Sane Communications are getting in on the act too with a lookbook of their own, showing off the brands they represent.

With a broad range of clients, Sane have put together a great range of looks – some quite smart, some very casual and a fair amount in the middle. Think of it as a carefully crafted and Art Directed visual portfolio of the brands housed at Sane Communications “curated in sane, by sane”.

Head honcho Steve Monaghan says “This has been shot to exude the look, feel and attitude of a luxe print magazine editorial. We wanted to accentuate the quality, style and functional attributes of the clothing, highlighting how the brands can be worn together to form outfits with true style, whilst being on trend and seasonal, at the same time as producing a beautiful shoot. I am very proud”.

A good job all round, no doubt and  with more retailers doing this, it seems like a natural step for the people representing the brands to be doing the same. For more information on the company and their services, go to their website here: Sane Communications.

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