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Ben Sherman Modern Classics Autumn/Winter 2011

August 29, 2011

Titled ‘The Old Man of Coniston’, this third season from Ben Sherman’s Modern Classics offshoot draws its inspiration from the Great British outdoorsmen of the 1950s, and in particular references those who took on the challenge of the World Water Speed Records; a prestigious title that was vehemently battled and defended on Coniston Water, in Cumbria’s Lake District, by gentlemen of the 1900s.

The collection is said to acknowledge the practical functionality of the garments worn by the contending team’s engineers, as well as the off duty attire of the challengers and features ergonomic design and workwear inspired details whilst being built to perform, whilst staying true to the brand’s ethos of creating staple items for everyday wear. It makes for a collection of very simple and wearable items that you’d no doubt get plenty of use from.

Particular attention has been payed by the brand to the fabrication of it’s garments, making sure they’re true to the authenticity of the original clothing worn during the era. With this in mind the collection features premium British fabrics such as Harris Tweed and Millerain Waxed Canvas as well as a classic Oxford cottons and Scottish wool.

In terms of actual pieces, there’s a classic Oxford shirt, proudly made in England is available in three colours. Each version limited to 100 pieces and every one is individually numbered by hand and presented in a box and accompanied by a letter of authenticity. There’s plenty of other shirt options too, with chambray (both blue and white), checks, stripes and floral prints all present. There’s also a lovely Harris Tweed jacket, chunky knitwear and some great outerwear – everything you’ll need to update your wardrobe for Winter.

For more information on the brand, or to find your nearest stockist, have a look at their website here: Ben Sherman Modern Classics.

3 Comments leave one →
  1. August 29, 2011 9:45 am

    i prefer this to the plectrum stuff

  2. August 30, 2011 7:27 am

    it’s nice to see quality pieces by a classic brand (even if it is a bit of a marketing thing?) and they seem to have done it right, like a British take on the Levi’s Vintage Clothing, I do wish that more clothing like this could make it to the high street and not just …. approximations made with bad stitching and material.

  3. permalink
    September 3, 2011 11:23 am

    I do like some of those checks they’ve used I must say. David Watts @

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