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Wrangler Blue Bell Autumn/Winter 2011 collection

August 22, 2011

Here’s a look at Blue Bell, Wrangler’s premium denim line, and their new collection for Autumn/Winter 2011. This time inspired by modern Pop Art as well as Blue Bell’s extensive workwear heritage, the collection applies state-of-the-art treatments to top-grade selvage fabrics, and once again produces some quality denim clothing.

From this season, Blue Bell will link each season with a modern American artist, designer or architect – the only stipulation being that they must be an original and rising talent whose work fits with Blue Bell’s creative approach. Thus the look of the Autumn/Winter collection began with a vintage Wrangler piece from the early 1950s: a corduroy shirt with colour blocks of red, beige, blue and green. In turn this item evoked the new US Pop Art movement, which led to American artist David Buckingham being the season’s icon.

Workwear is of course the cornerstone of the Blue Bell brand and it’s one that stretches back to the early 20th Century. Added to this aesthetic for the latest season are coloured jeans (liking the red pair in the first image a lot), with work shirts,  jackets, T-shirts and sweatshirts all produced in winter colours like green, deep blue and red, and also treated to special finishes – subtly worn-in with shiny marks of wear on seams and pockets.

My favorite piece in the whole range is the tailored worker jacket in the last image – that lovely raw, dark indigo with high buttoning lapels looks class, especially when teamed up with the same finish jeans. Double denim at its best. For more information on the brand, or to find your nearest Wrangler stockist, go to their website here: Blue Bell.

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