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Folk – new store

August 16, 2011

Purveyors of all round cracking casual clothing, Folk have recently opened another shop, situated right in the heart of London’s Mayfair. The shop sits on the site of the old Georgina Goodman unit on Shepherd Market and will stock their full range of Menswear and shoes.

The shop will be Folk’s fourth in the UK, in addition to the brands 250 wholesale accounts worldwide, which including stockists like Liberty, Selfridges, Bon Marche, Lane Crawford and Mr Porter. Proof, if ever it was needed, that the label goes from strength to strength and all on the foundation of fantastic casual wear.

The store was designed in conjunction with IYA studio, with the fit out and feel very much like Folk’s existing stores. There are nice touches like the tables and benches made from old pottery wareboards, with the use of wood cladding, marble heads from sculptor Paul Van Stone and rope hung lights finishing things off and giving the store a welcoming natural feel.

Shepherd Market is tucked in between Curzon Street and Piccadilly and is home to an eclectic mix of independent shops and restaurants. It’s only a two minute walk from the shops of Mount Street, Bond Street and Dover Street but has a more laid back, almost village atmosphere to it and a strong community that suits Folk perfectly.

For more information on the brand or to find your nearest shop or stockist, go to the website here: Folk.

3 Comments leave one →
  1. August 16, 2011 9:25 am

    i’ve never been down that end but your description makes it sounds real nice. the rope hanging lights and the painted wooden ends are really nice touches

  2. Harold Shand permalink
    August 16, 2011 11:44 am

    It’s a good spot for a pint round there. A shop should do well.

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