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Eastie

January 31, 2011

Eastie are a new brand on the Menswear scene and one that I’ve only just been introduced to. They started up last year and produced their first collection for the last Spring/Summer season. It’s a bit different to what I’d normally feature on here but then a bit of diversity never did anyone any harm I suppose.

The ethos behind the brand is one of ‘East meets West’, with a large amount of influence coming from Himalayan adventurers and the gentlemen of the British Raj, so not the usual militaria/hunting theme that has become so popular (and now so derided it seems). The guys aim is to provide “durable work wear that is built to last and that will stand the test of time”.

There are certainly some different pieces in this small collection and some of it works really well. I like the braces and the three quarter length trousers, I’m not sure I’d wear it myself but that’s not to say that I don’t find it interesting. Get the shirt and footwear choices right and it could all work really well together.

The top in the last image is my favorite piece, being based on a sporting jacket from 1910. It’s very simple and casual, and the white taping, white shell buttons and asymmetric pocket make it much more interesting than a plain marl top would normally be. I also really like the navy long john trousers, especially with the white taping that shows itself when you turn them up – a nice little touch that works well, I might grab a pair of these for summer, they look just the ticket.

Continuing with the East meets West theme, all of Eastie’s garments are constructed from the best Indian fabrics and then lined with the finest linen available. All of the items – from the shirting, to blazers and even down to the different trouser styles on offer, is all tailored to provide a proper fit and finish providing comfort like no other. They’re certainly a brand I intend to have a closer look at soon.

For more information on the brand or to use their online store, visit the website here: Eastie.

3 Comments leave one →
  1. January 31, 2011 8:42 pm

    i was going to say, it reminds me of the fella who discovered machu piccu

    http://ngm.typepad.com/.a/6a00e0098226918833011168f056f5970c-pi

  2. March 20, 2011 2:08 pm

    loving the return of old style braces!

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