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Ben sherman – The Highland Retreat‏

November 24, 2010

A look at some rather nice imagery from Ben sherman’s Modern Classics Autumn/Winter 2010 collection. I should start by admitting that I’d never been a massive fan of Ben Sherman, although I think that had been more to do with the type of people that have been associated with it in the past, rather than anything the brand has done wrong.

As we all know though, there’s no point in discounting a label for that reason and the new Modern Classics range has had me paying more attention to what Ben Sherman is now doing. Yesterday these lookbook images landed in my inbox and have only reinforced that I should spend a bit more time considering the brand.

These images are from a shoot that happened a few weeks ago, the story is that a Modern Classics hit the road – their destination being the remote village of Kilchoan, on the Ardnamurchan Peninsula (which I’m informed is the most westerly point on the British mainland). It’s a place nearly 600 miles from London and 55 miles from the nearest town, so nice and remote then.

This is where the Ben Sherman team spent the next ten days, hiking the highlands and mountains, checking out the wildlife, walking the beaches and the local islands, as well as seeing the areas Whisky distilleries and embarking on a diving expedition to catch their own lunches. All of this whilst putting the range through its paces and photo-documenting the whole experience.

A lovely shoot in my opinion, and as I said, a new perspective for me on their clothing. I’ll certainly be making a trip to their store to have a good look at this in person and to see the wider range – especially the outerwear which these photo’s focus on and I think looks great.

There’ll be a complete visual diary of the trip over on the brand’s website soon, so to view that and for more information visit it here: Modern Classics.

7 Comments leave one →
  1. November 25, 2010 11:20 pm

    epic, looks like a bit of re-branding going on. i don’t see the logo at all

  2. Leo permalink
    November 26, 2010 7:55 am

    I hope this ranger fad for menswear passes soon.

  3. ben permalink
    November 26, 2010 9:22 am

    it is all getting a bit samey, everyones starting to release clothes for 1970’s hikers…

  4. smartypants123 permalink
    November 26, 2010 1:00 pm

    It does look pretty samey I reckon. It’s basically Albam but that’s not to say it’s bad. It’s been styled in a way that makes it look like everything else though, which I think is a proper shame, it just seems a bit boring.

    As for ranger fad menswear though, it’s not the only thing out there, you can buy stuff from a million other designers and dress totally differently to this. It is bloody everywhere though.

  5. Dan Watson permalink
    November 28, 2010 1:32 pm

    It is not expensive ebough for me. Anyone want to buy a Cabourn Everest Parka in worn 20 times BNWT tags condition?

  6. Rob permalink
    November 28, 2010 5:29 pm

    This is how my dad and his mates used to dress in the 70’s when they went walking and birdwatching!

  7. November 29, 2010 9:48 am

    I think certain bits of it are good, they’re also fairy cheap – the coat is £100 for instance and jumpers are around £35.

    Although it’s purposely styled to look a bit retro I think some mix and match with other brands and styles would work well with this.

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