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Toast Men’s Autumn/Winter 2010 collection

October 20, 2010

Now here’s a brand that you might not be aware of because up until this season they’ve only produced Womenswear. I’ve got a fair few female friends that love this stuff and as I spent a good three years working for English home and fashion designer, Cath Kidston, I know the brand myself and would always pay attention to what they were doing.

It came as quite a surprise to see them venture into Menswear but I really quite like lots of this and if the quality’s as good as their Women’s clothing then it should be really good. It’s not cheap as chips, but it’s on a par with some of the higher end high-street retailers.

The clothes themselves are very simple and classic, it would be easy to say they’re jumping on the bandwagon of Men’s fashion at the moment but considering they’ve been producing Women’s clothing like this for what must be nearly the best part of a decade I’m not sure that would be fair – they have a very strong look and feel and it’s one that’s been with them from the start.

There’s loads of this that I think is pretty good – the nice outerwear, especially the orange anorak shown in the second shot which is made from a Teflon coated 9oz cotton twill, making it lightweight but fully water proof, perfect for folding up in a bag in case of the odd shower.

The knitwear is simple but luxurious, consisting Merino cardigans to Shetland crew necks and tank tops and even an Alpaca/Merino mix button crew neck, which is shown in the last picture. The shirting is very classic and simple too consisting of cotton flannel, heavy linen, cotton poplin and chambray, so hopefully most of your shirting needs are catered for.

In my opinion it’s a nice halfway house between the trad high street and crazily priced ‘heritage’ pieces. Granted it’s nice to have the odd expensive, luxury piece but if you spend all of your hard earned on mega expensive items then you’re missing a trick, it’s all about mix and match and most of this is so simple that it would easily fit into an already existing wardrobe.

For more information on the brand, to find a store or to buy online go here: Toast.

One Comment leave one →
  1. October 20, 2010 7:00 pm

    The outerwear looks brilliant!

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