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Dyeing the Tender way

June 25, 2010
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Following on from the post I did a couple of weeks ago on Tender (find it here), William sent me some pictures of the over dyeing process his denim goes through.

As you can see, it’s all done by hand, in the great outdoors and is pretty labour intensive by the look of things. But then that’s the kind of attention and work that goes into the line. This is about as far away from mass production as you’re going to get. What I forgot to say in the first piece I did was that the denim is made in very small batches (we’re talking tens rather than hundreds) and you can easily see why and also just how unique Tender’s garments are.

Here are some pictures of dyeing process:

These images really give a you a good idea of just what’s entailed in making these great denim garments. Plus William’s pictures are a damn sight better than mine!

For more information on the brand go to their site here: Tender.

3 Comments leave one →
  1. June 25, 2010 8:17 pm

    Wow! Amazing stuff. You gotta appreciate tried and true garment making. You can tell it’s a labor of love more than just trying to cash in on a trend. Truth be told, I’d be scared to wear the stuff because I wouldn’t want to bleed dye all over the place.

  2. James permalink
    June 26, 2010 2:24 pm


  3. June 27, 2010 4:42 pm

    it’s really nice to see this process up close and personal, sweatshop free and all.

    i’m running a competition on my blog at the mo, come over and check it out

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